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Report: Why Sheffield United won't be breaking transfer record again any time soon

Sheffield United will not be breaking their transfer record again any time soon because of the financial impact of the Covid-19 pandemic.

During an interview with owner Prince Abdullah, Forbes reports that the club are set to lose £20m in revenue because of the crisis.

It means that spending £22m – their current record fee, paid for Sander Berge in January – on one player will not be happening this summer.

The arrival of Berge saw the Blades break their transfer record for the fifth time in six months. Yet it could be some time until that happens again.

Especially as the Blades owner has just committed to upgrading their first team training facilities at Shirecliffe.

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“What the last three four months taught us is that something can happen that you have never experienced before, so throw all your forecasts away,” the Saudi prince said.

“It adds importance to managing the clubs responsibly. That is why I think owners have extra responsibility to run the club responsibly – to be ambitious, but not to be unrealistic or crazy.”

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This doesn’t mean that the club won’t be spending anything to improve the squad ahead of the 2020/21 season. They have already been linked with a number of new players.

They are reportedly close to completing a deal for Reading midfielder John Swift, whom it’s believed will cost around £6m.

Nottingham Forest’s Matty Cash is another who could be at Bramall Lane soon. United have apparently already had a £10m bid rejected, but are expected to come back with an improved offer.

A new goalkeeper is another priority. A return for a third successive year on loan for Dean Henderson appears to be in doubt. That is because Manchester United are set to give Henderson a new £100,000-a-week contract. They want the Blades to pay that in full while he is on loan with them.

Aaron Ramsdale appears to be an alternative, with Bournemouth turning down a £12m offer. The Blades are ready to return with a £15m bid.

It does seem that a move for Ollie Watkins may be beyond them, though, unless Brentford lower their asking price. The Bees are said to be holding out for £25m for their top scorer.

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