As Sheffield United continue to motor on in the Premier League, so does the age of social media and the clamour for more and more content.

Indeed, this past week showed just how far things have come with social networks. The Blades’ fixture at Reading in the FA Cup was streamed directly though Facebook. It did, of course, provide fans who don’t pay for subscription services a chance to watch their team in action.

Sander Berge
Sander Berge was the subject of a social media sensation following his Sheffield Unite debut. (Photo by Marc Atkins/Getty Images)

And while business around the world continue to capitalise on the use of social media and content production, so do Sheffield United.

Some of the content supporters have been given this season has been superb. It deserves a nod, given the fact it’s not something every club does nor is it something we have seen our club do before.

This season, led by the impressive Eoin Doyle, Blades fans have been treated to a number of behind the scenes specials.

The arrival of Sander Berge was a standout, as were the clips of United’s trip to Dubai. Then we have the One of Our Own podcast, which has featured some real quality insight from the likes of Chris Wilder and recently, Billy Sharp. 

It goes without saying, then, that Doyle and his team deserve an enormous amount of credit.

Building a connection

Chris Wilder is obviously responsible for a lot of what is good at Bramall Lane these days. He’s managed to get everyone pulling in the same direction and all aiming for the same goal as a club.

Chris Wilder
Chris Wilder has got everyone at Sheffield United pulling in the same direction. (Photo by Marc Atkins/Getty Images)

But the efforts of the social media team should not be underestimated. 2020 is a time where content is so, so important to any business. Therefore, some of the action we’ve been given has really struck a cord.

Videos such as Sander Berge being serenaded on his debut went viral. Those sorts of things help build the profile of the club. That in itself, is a vital aspect for the club as it continues to grow.

Wilder often talks about work done ‘away from the lights’. This work by Doyle and co fits right into that category, albeit on a non-footballing basis.

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