Sheffield United must target the signing of a new striker above all else in the January transfer window.

Blades chief executive Stephen Bettis has said the board will back Chris Wilder with funds. Apparently the owners are pushing for promotion back to the Premier League.

In order for that to happen the one area that Wilder must aim to improve is upfront. The manager has admitted that last year the squad was not strong enough.

That was why in the final six months of 2017/18 United went from top of the table to an eventual tenth place finish.

(Photo by George Wood/Getty Images)

“For me it came down to not being strong enough in terms of our squad. We didn’t produce, or take advantage of, enough big moments,” Wilder told the Sheffield Star.

“We have to keep doing what we are doing, and hopefully a strengthened squad and more big moments will make us better than we were last year.”

Wilder has also changed his transfer policy. The focus now is on identifying weaker areas of the squad and recruiting one quality player to improve that. This is opposed to bulking numbers with squad players.

Last season that area was probably central midfield, but the addition of Oli Norwood has addressed that. Now the biggest problem is in attack.

New striker

Leon Clarke finished among the Championship’s highest scorers last term with 19 goals. This time around he has only found the back of the net once.

David McGoldrick has been a solid, if unremarkable, addition with five strikes to date. Billy Sharp has of course impressed with 10 goals.

Yet all three are now into their 30s and if the 0-0 Steel City derby draw on Friday highlighted anything, it was that the Blades aren’t clinical enough.

Wilder is a shrewd operator in the transfer market. Therefore if he is backed with the funds there is no reason he can’t solve the issue in January.

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