Why new rules will give Sheffield United a huge financial boost if they finish top half
Photo by Alex Livesey - Danehouse/Getty Images

Why new rules will give Sheffield United a huge financial boost if they finish top half

If Sheffield United continue winning points as they have been this season they are on course for a top half finish in the Premier League.

Not bad for their first top flight campaign in 12 years. Even more impressive when compared to how fellow newly promoted sides Aston Villa and Norwich City have got on.

After 24 games Norwich are currently bottom of the table and six points from safety. Villa are two points outside the relegation zone in 16th.

Yet the Blades still ride high in eighth place, despite a narrow 1-0 midweek defeat to reigning champions Manchester City.

Manager Chris Wilder and his players have been receiving plenty of plaudits as a result and rightly so. But their eventual finish in the standings is about so much more than praise.


What a top half finish could mean financially to Sheffield United

(Photo by OLI SCARFF/AFP via Getty Images)

As Goal reports, each position in the table is worth roughly £2m more in prize money than the one below it. So, for argument’s sake, if United end up in their current position of eighth rather than narrowly avoiding relegation in 17th, that is around an extra £18m.

Of course, what Premier League clubs earn is about so much more than prize money. The largest chunk comes from broadcast revenues.

One factor a league position cannot change is the 25 percent split based on how many times a team is on TV. That is always going to be slanted in the favour of the more popular sides worldwide.

Yet what has changed as of the 2019/20 campaign is the distribution of the sale of overseas rights. Foreign broadcasters have paid £1.1b for the next three years. That is around £367m a season.

As Forbes outlines, up until 2018/19 that money was split equally among the 20 teams in the division. But as of this term, it too will be distributed based on final position in the table.

Ending up in the top half rather than just avoiding the drop could be extremely lucrative for the Blades.

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